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4-Next to New


September 28th, 2023

Dear Valued-Reader,

Funny how one day it spills across the universe.

I’ve not recounted here how bumpy the move to Memphis from ATL in late 2012 — trapped in a vision lead by Kanye and friends.  I have told countless people about how when I heard “My Beautiful Twisted Dark Fantasy” in late 2010 for the first time, I could hear Pro Tools on what I knew to be an important record.  Sometimes you know things.  And I knew I could grab Pro Tools… I could work it.  And I could serve artists.  And it could be great.  Saw it like you might see a movie in your head.

But I’m not Sam the Sham as much as I might try.  I’d rather share something of value than try to push.

In those initial years, there were calls looking for beats or instrumentals. When I described I could only make a beat if I understood where the artist was coming from creatively, they often didn’t bother calling back.

Here’s an early classified ad in the local free weekly, The Memphis Flyer, which always showcases all the most cool stuff around:

The first ad had typographical errors.

It wasn’t until I met Havi (previous blog entry here), that I began to have an outward story to tell.

This lead to more wonderful projects with wonderful people all over the world.  But they are more dear to me than exploiting for some cool-points that don’t exist.

As I’m able to turn-key mixes and masters for recording artists, there’s more joy than I can describe.  You don’t know what to do, and then you start doing a thing, what it is telling you to do, and the together-ness of those different things begin to fall into one place.

Really it’s something.

Through the work of showing up, being reliable, leaving money on the table, delivering over-and-over in situations perceived large and small — I’ve always ended up finding myself invited into new circles.

One recording artist from Memphis released a record I absolutely love.  Years later on Twitter, the same artist mentioned a clean radio-edit was needed for a ready-to-release recording.  That’s easy.  I made those for record labels as a kid.

From there, you’re needed later by someone who knows someone you know or helped once.  A manager might have an emergency and you might get the second or third call if the other wasn’t available.  How important is their need to you?

Somehow we all communicate in silent ways.  It’s like having all the right friends in all the right places.  Why would you want to be a bother?

I recall several years ago, bumping into a recording and live playing music artist I love. (Wept the first time I heard two different songs from the same artist, but didn’t know they were the same artist at the time.) We spoke in person, I reached out to follow up. No reply.  And then I heard the same artist on a podcast weeks later describe how producers are wankers.  The artist said something to the effect of: “Let’s see some producer who thinks they’ve got some BS to add to my song get out there and write a song — I triple-dog dare them!” I’ve followed the artist’s advice to show I am not a wanker and it has helped.

As a slur, somebody once called me gatekeeper.  I replied, “If I’m holding anything it’s this door for you, you son-of-a-gun.”

I talk to myself often.

Let me know if I can help.  We offer competive rates, pro bono work when appropriate and for a select few, long-term artist development including customizably-sustainable models of distribution.

Also looking forward to sharing more formal announcements soon.

Thank you.

All best,

Jay Particular
Music Enthusiast & Producer
Unkewl Sound